Production took place during Tate Exchange, with the public free to watch the whole process.
CAN teamed up with Wyeth to create a special See America hat collection. My Sequoia National Park design was chosen and adapted for the collection, featured on two styles. Available here.
One design feature is an inside-out magazine construction, with the cover in the middle of the publication.
Packs sent to partnership schools include an A3 poster with Open Day CTA, a small DL flyer with Open Day and Unibuddy CTAs on either side, a DL packet of application advice, and an A5 notebook.
The campaign included print and digital designs, including gifs for social media marketing.