Knowledge Exchange in motion

Custom motion principles and production of an informational video.

With Alisdair Aldous, Nicole Hogan and Daniela Di Martino. In collaboration with UAL Knowledge Exchange. Live December 2025.

Knowledge Exchange at University of the Arts London (UAL) offers students, alumni and academics opportunities to collaborate with businesses and local change-makers.

The connector device, a recognisably UAL Knowledge Exchange visual, alludes to the variety of connections the team enables in their work. With a growing appetite for more animated content across their channels, we developed motion principles to define how this shape can move. Basic principles, transitions and interactions allow the system to be flexible for a multitude of use-cases.

This video is the first application of these principles, aiming to increase engagement on a new way of working with colleagues across UAL.